Remarketing is one of the most powerful strategies in eCommerce—reaching out to visitors who’ve already shown interest in your products but left without purchasing. These potential customers are significantly more likely to convert than cold audiences, making remarketing plugins essential for any serious WooCommerce store.
The challenge lies in implementation. Effective remarketing requires tracking visitor behavior, segmenting audiences, integrating with advertising platforms, and delivering personalized messages at the right moment. Fortunately, WooCommerce’s plugin ecosystem offers solutions that handle these complexities, letting you focus on strategy rather than technical setup.
In this guide, we explore the ten best remarketing plugins for WooCommerce, covering everything from pixel integration and audience building to on-site remarketing through recently viewed products and personalized recommendations.
Understanding WooCommerce Remarketing
Before diving into specific plugins, it’s worth understanding the two main approaches to remarketing. Off-site remarketing involves showing ads to previous visitors as they browse other websites or social media platforms—think Google Display Network ads or Facebook retargeting. On-site remarketing focuses on re-engaging visitors while they’re still on your site through recently viewed products, personalized recommendations, and targeted popups.
The most effective remarketing strategies combine both approaches. You capture visitor data, display relevant products during their browsing session, and then follow up with targeted ads if they leave without purchasing. The plugins below address different aspects of this comprehensive strategy.
1. Google Ads & Marketing by WooCommerce
Google Ads & Marketing is the official WooCommerce extension for connecting your store to Google’s advertising ecosystem. This plugin streamlines the process of syncing your product catalog with Google Merchant Center and setting up remarketing campaigns through Google Ads.
The integration handles the technical heavy lifting—installing conversion tracking pixels, creating product feeds, and building remarketing audiences based on site visitors and cart abandoners. You can launch Performance Max campaigns that automatically show your products to high-intent audiences across Google Search, Display, YouTube, and Gmail.
Key Features:
- Automatic product feed sync with Google Merchant Center
- Built-in conversion tracking and remarketing pixels
- Dynamic remarketing for product-specific ads
- Performance Max campaign integration
- Free product listings on Google Shopping
- Audience building for cart abandoners and purchasers
Best For: Stores prioritizing Google’s advertising ecosystem for remarketing campaigns.
2. YITH WooCommerce Recently Viewed Products
YITH WooCommerce Recently Viewed Products focuses on on-site remarketing by prominently displaying products visitors have already browsed. This simple yet effective approach keeps interesting items visible, reducing the friction of finding previously viewed products.
The plugin offers flexible display options—widgets, shortcodes, and automatic placement on product pages. You can customize the appearance to match your theme, control how many products to show, and set expiration times for viewed product data. The premium version adds sliding panels, AJAX loading, and email integration to remind customers about products they viewed.
Key Features:
- Widget and shortcode display options
- Customizable product grid appearance
- Session and cookie-based tracking
- Sliding panel display (premium)
- Email notifications for viewed products (premium)
- Cross-device synchronization for logged-in users
Best For: Stores wanting to improve on-site navigation and keep viewed products visible.
3. Pixel Manager for WooCommerce
Pixel Manager for WooCommerce simplifies the process of adding tracking pixels from multiple advertising platforms. Rather than manually installing code snippets for Facebook, Google, Pinterest, and others, this plugin provides a unified interface for managing all your remarketing pixels.
The plugin automatically tracks key eCommerce events—page views, product views, add to cart, checkout initiation, and purchases—sending this data to all configured platforms. This comprehensive tracking enables sophisticated remarketing audiences based on visitor behavior throughout the purchase funnel.
Key Features:
- Support for 15+ advertising platforms
- Automatic eCommerce event tracking
- Google Consent Mode v2 compatibility
- Server-side tracking options
- Dynamic remarketing data layer
- Order deduplication for accurate conversion tracking
Best For: Stores running ads across multiple platforms who need unified pixel management.
4. Facebook for WooCommerce
The official Facebook for WooCommerce plugin connects your store to Meta’s advertising platforms, including Facebook and Instagram. Beyond basic pixel installation, it syncs your product catalog for dynamic ads and enables the Conversions API for more reliable tracking.
Facebook’s remarketing capabilities are particularly powerful for visual products. Dynamic product ads automatically show visitors the exact items they viewed, along with similar products they might like. The plugin handles all the technical integration, letting you focus on audience strategy and ad creative.
Key Features:
- Meta Pixel integration with automatic events
- Conversions API for server-side tracking
- Product catalog sync for dynamic ads
- Instagram Shopping integration
- Messenger customer chat widget
- Custom audience building
Best For: Stores targeting Facebook and Instagram users with dynamic product remarketing.
5. Klaviyo for WooCommerce
Klaviyo combines email marketing with sophisticated remarketing automation specifically designed for eCommerce. The platform’s WooCommerce integration tracks customer behavior and triggers personalized email sequences based on browsing patterns, cart contents, and purchase history.
What sets Klaviyo apart is its predictive analytics. The platform analyzes customer data to predict future purchase behavior, enabling remarketing campaigns that reach customers at optimal times. You can create segments based on product affinities, lifetime value predictions, and churn risk.
Key Features:
- Deep WooCommerce integration
- Browse abandonment email sequences
- Predictive customer analytics
- Dynamic product blocks in emails
- SMS remarketing capabilities
- Advanced segmentation and personalization
Best For: Growing stores ready to invest in sophisticated email-based remarketing.
6. AutomateWoo
AutomateWoo deserves mention in any remarketing discussion because of its powerful workflow automation. While it’s primarily an automation tool, its remarketing capabilities—particularly for cart abandonment and browse abandonment—are exceptional.
The plugin lets you create multi-step remarketing sequences triggered by specific customer actions. Someone views a product but doesn’t add to cart? Send a reminder email with personalized recommendations. Cart abandoned for 24 hours? Trigger a sequence offering assistance and eventually a discount. These automated workflows run continuously, remarketing to potential customers without manual intervention.
Key Features:
- Visual workflow builder
- Browse abandonment triggers
- Cart abandonment sequences
- Win-back campaigns for lapsed customers
- Personalized product recommendations
- SMS remarketing via Twilio
Best For: Stores wanting self-hosted automation with comprehensive remarketing triggers.
7. WOOF – Products Filter for WooCommerce with “Save Search”
WOOF takes a unique approach to on-site remarketing through its “Save Search” functionality. Customers can save their filtered product searches and receive email notifications when matching products go on sale, come back in stock, or when new products meet their criteria.
This creates a permission-based remarketing channel. Customers explicitly request updates about products matching their interests, leading to highly relevant notifications with excellent engagement rates. It’s particularly effective for stores with frequently changing inventory or regular sales.
Key Features:
- Save search functionality for customers
- Automated email notifications
- Price drop alerts
- Back-in-stock notifications
- New product matching alerts
- Customer preference tracking
Best For: Stores with dynamic inventory where customers benefit from saved search alerts.
8. Pinterest for WooCommerce
Pinterest’s visual discovery platform offers unique remarketing opportunities, especially for lifestyle, home decor, fashion, and food products. The Pinterest for WooCommerce plugin connects your product catalog for shoppable pins and installs the Pinterest Tag for conversion tracking and audience building.
Pinterest remarketing works differently than other platforms—users often save products to boards for future purchase, creating a longer consideration cycle. The platform’s targeting options let you reach users who’ve engaged with your pins, visited your site, or interacted with similar content.
Key Features:
- Automatic product catalog sync
- Pinterest Tag integration
- Rich Pins with pricing and availability
- Audience building for remarketing
- Conversion tracking and attribution
- Shopping ads integration
Best For: Visual brands targeting Pinterest’s discovery-oriented user base.
9. Recart – SMS & Messenger Marketing
Recart specializes in messenger-based remarketing, using Facebook Messenger and SMS to re-engage potential customers. These channels offer significantly higher open rates than email, making them effective for time-sensitive remarketing messages.
The plugin captures Messenger subscribers through chat widgets and checkout opt-ins, then enables automated flows for cart abandonment, browse abandonment, and post-purchase follow-ups. SMS capabilities extend reach to customers who prefer text messages over email.
Key Features:
- Messenger bot integration
- SMS marketing capabilities
- Cart abandonment automation
- Browse abandonment flows
- Shipping notification messages
- Two-way conversation support
Best For: Stores targeting younger demographics active on Messenger and mobile.
10. Drip – Ecommerce CRM
Drip positions itself as an eCommerce CRM with powerful remarketing automation. Its WooCommerce integration captures detailed customer behavior data, enabling sophisticated segmentation and personalized remarketing across email and on-site channels.
The platform excels at lifecycle marketing—understanding where each customer is in their journey and delivering appropriate remarketing messages. First-time visitors get different treatment than repeat customers, and recent purchasers see different content than lapsed buyers. This nuanced approach improves remarketing effectiveness significantly.
Key Features:
- Comprehensive customer behavior tracking
- Advanced segmentation capabilities
- Visual automation builder
- Dynamic content personalization
- Revenue attribution reporting
- Multi-channel remarketing (email, SMS, ads)
Best For: Data-driven stores wanting comprehensive customer journey remarketing.
Building Your Remarketing Strategy
The most effective remarketing strategies layer multiple approaches. Consider this framework:
Foundation Layer: Install tracking pixels from your primary advertising platforms (Google, Facebook, Pinterest) using dedicated plugins or a unified pixel manager. This enables audience building from day one.
On-Site Layer: Add recently viewed products and personalized recommendations to keep visitors engaged during their session. These plugins reduce bounce rates and increase pages per session.
Email Layer: Implement browse and cart abandonment email sequences through AutomateWoo, Klaviyo, or Drip. Email remarketing typically offers the best ROI and catches customers before they completely disengage.
Advertising Layer: Use your pixel data to create remarketing campaigns on Google and social platforms. Dynamic product ads showing exact items viewed tend to perform best.
Privacy Considerations
Remarketing relies on tracking, which increasingly faces privacy restrictions. Ensure your implementation respects user privacy and complies with regulations like GDPR and CCPA. Key practices include:
- Using cookie consent solutions before loading tracking pixels
- Implementing server-side tracking for more reliable data collection
- Respecting opt-out requests across all remarketing channels
- Being transparent about data collection in your privacy policy
Most modern remarketing plugins support Google Consent Mode and provide options for privacy-compliant implementation.
Final Thoughts
Remarketing represents one of the highest-ROI marketing activities for WooCommerce stores. By re-engaging visitors who’ve already shown interest, you’re marketing to warm audiences far more likely to convert than cold traffic. The plugins in this guide provide the tools needed to implement comprehensive remarketing—from pixel tracking and audience building to personalized on-site experiences and automated follow-up sequences.
Start with the foundation: proper tracking across your key advertising platforms. Then layer in on-site remarketing through recently viewed products. Finally, implement email automation to capture potential customers who leave without purchasing. This layered approach ensures you’re re-engaging visitors at every stage of their journey.
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