Email marketing remains one of the most effective ways to increase conversions, recover abandoned carts, and retain customers, especially for WooCommerce-powered stores. As WooCommerce businesses adopt more advanced plugins like the WooCommerce Wallet System to boost customer retention and manage store credits, pairing this with the right email marketing tools for eCommerce becomes essential.
Whether you’re running product launches, sending transactional updates, or re-engaging inactive users, a WooCommerce-compatible email solution can automate key customer touchpoints and drive more sales with less manual effort.
How Email Marketing Can Transform Your WooCommerce Store
Email marketing isn’t just about sending newsletters; it’s about automating critical customer interactions like abandoned cart reminders, order confirmations, and post-purchase follow-ups. These actions can drive revenue without extra effort. Plus, combining email marketing with tools like the WooCommerce Wallet System can help you create personalized offers and loyalty rewards for your customers.
Key Features to Look for in a WooCommerce Email Marketing Tool
When selecting an email marketing tool for your WooCommerce store, certain features can make a significant difference in how effective your campaigns are. Here are the key features to consider:
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Seamless WooCommerce Integration: Ensure the tool integrates smoothly with your WooCommerce store for easy synchronization of customer data, orders, and product updates.
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Automation Capabilities: Look for tools that allow you to automate workflows like abandoned cart recovery, post-purchase follow-ups, and re-engagement emails.
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Personalization Options: A good tool should let you segment your customers and send personalized, targeted messages based on their behavior or preferences.
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Analytics and Reporting: Detailed analytics allow you to track performance and adjust strategies based on open rates, click-through rates, and conversion metrics.
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Ease of Use: Choose a tool that aligns with your technical skill level and doesn’t require too much setup or complexity.
5 Best Email Marketing Tools for eCommerce
1. YITH WooCommerce Email Templates + Mailchimp Integration
YITH’s Email Templates plugin helps WooCommerce store owners design and customize their transactional emails—like order confirmations, shipping updates, or refund notices without touching code. When paired with Mailchimp integration, it offers additional automation and promotional campaign features.
Best for store owners who want branded transactional emails and basic promotional email capabilities using Mailchimp.
Pros:
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Tailors WooCommerce transactional emails with visual template editor
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Easy integration with Mailchimp for sending newsletters and promos
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Compatible with major WooCommerce extensions
Cons:
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Limited to transactional email customization unless integrated with Mailchimp
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Advanced automation requires Mailchimp setup
Pricing:
YITH Email Templates plugin: €79.99/year
Mailchimp: Free up to 500 subscribers, paid plans from $13/month
Recommended for: WooCommerce users who want visually appealing transactional emails and basic automation using a familiar tool like Mailchimp.
2. AutomateWoo
AutomateWoo is a powerful native WooCommerce plugin that lets you create automated workflows for abandoned carts, product recommendations, win-back emails, and more—all from your WordPress dashboard.
Best for WooCommerce sellers who want full control of email automation within WooCommerce, without needing a third-party service.
Pros:
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Built specifically for WooCommerce—tight integration with products, orders, customers
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Automates key events like cart abandonment, follow-ups, review requests
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Works well with other plugins like WooCommerce Subscriptions and Wallet System
Cons:
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No visual email builder (requires some familiarity with WooCommerce structure)
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Can be overwhelming for beginners with no automation experience
Pricing:
Starts at $99/year per site (via WooCommerce marketplace)
Recommended for: Mid-size to large, WooCommerce stores ready to implement advanced email workflows directly inside WordPress.
3. MailPoet
MailPoet is a WordPress plugin designed for WooCommerce that allows store owners to send newsletters, automated emails, and post-purchase messages all from the WordPress dashboard. No external platform is required.
Best for WooCommerce users who want a simple email system without leaving WordPress.
Pros:
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Built-in email editor with WooCommerce product support
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Send abandoned cart, welcome, and post-purchase emails
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No need for third-party email marketing service
Cons:
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Not ideal for high-volume stores that require complex automation
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Customization is limited compared to external tools like Klaviyo
Pricing:
Free for up to 1,000 subscribers
Premium starts at €8/month (billed yearly)
Recommended for: Small to medium, WooCommerce stores looking for a native, easy-to-use email tool within WordPress.
4. Klaviyo for WooCommerce
Klaviyo offers a direct WooCommerce integration that syncs customer behavior and order data to trigger smart email automation like personalized product recommendations or cart recovery flows.
Best for high-volume WooCommerce stores that rely on customer segmentation, revenue reporting, and advanced targeting.
Pros:
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Real-time data sync with WooCommerce: orders, products, customer activity
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Prebuilt flows for abandoned carts, upsells, and post-purchase emails
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Strong analytics and performance insights
Cons:
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Requires external Klaviyo account and configuration
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Can be expensive as contact list grows
Pricing:
Free for up to 250 contacts and 500 emails/month
Paid plans from $20/month
Recommended for: Growth-stage WooCommerce brands that require data-driven email automation and deep segmentation.
5. WooCommerce Product Send
WooCommerce Product Send is a lightweight plugin that allows store admins to send product-specific emails to customers from within the WooCommerce dashboard. It’s great for promoting specific items, cross-selling, or sending updates about stock or features.
Best for store owners who want a quick way to email customers about specific products without a full campaign setup.
Pros:
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Sends emails directly from WooCommerce product pages
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Useful for targeted product promotions
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Simple interface for store managers
Cons:
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Not a full-fledged email marketing system
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Lacks automation or design capabilities
Pricing:
Often included in premium WooCommerce plugin bundles or available individually via third-party sellers
Recommended for: Store managers looking to manually notify customers about individual products or updates.
Making the Right Choice
Email marketing is a powerful tool for growing your WooCommerce store by keeping customers engaged, recovering abandoned sales, and driving repeat purchases. The key to success lies in choosing the right email marketing solution for your store’s size and goals.
For small stores, prioritize simplicity and ease of use, focusing on tools that offer quick setup and basic customization. Larger stores may need more advanced features like automation, segmentation, and analytics to scale effectively. It’s also essential to select a tool that integrates seamlessly with WooCommerce, ensuring smooth synchronization of customer data and timely email delivery.
With the right tool, you can save time, improve customer relationships, and turn email marketing into a key driver of your store’s growth.
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