E-commerce is growing every day. Websites like eBay & Amazon are prime examples of how the scenario is changing. A huge part of their success is because of the conservative approach and lack of adoption by an existing business of Multi-Vendor Marketplace.
However, that too is starting to change. A lot of small and large businesses have decided to step online. This step is easier for older and larger businesses as they can afford to build and maintain a website. On the other hand, smaller businesses have difficulties as it may be out of their budget.
This is where multi-vendor marketplaces come in. They help businesses set up an online store without having to control or maintain a website. A multi-vendor marketplace is pretty much exactly like the name explains. It is an online platform where users can shop from several vendors. Amazon itself is a multi-vendor marketplace. These places offer businesses to sell their products online and offer the shopper the facility to get everything in one place.
How it works-
A multi-vendor marketplace does not keep any physical inventory with itself. They just own an online infrastructure that supports thousands of listings from multiple vendors. It allows customers to search, sort, and browse through anything that might want to buy. They also offer great customer service to support and ease the purchases by the customers. Here is how they manage it-
- Vendor registers to get listed on the platform.
- They send a catalog explaining their products and the price ranges that they can offer.
- The platform owner tells them about the commission, processes, and offers that are given on the platform.
- Products are listed.
- The platform owner sends the details of the order to the vendor and asks them to prepare it for pickup.
- This processes the payment and credits it to the vendor’s account after keeping the commission.
- The platform owner uses marketing and remarketing to sell more as well as to bring more vendors to the platform.
If you are thinking of becoming a platform owner or if you are thinking of selling on one of them, in both cases, you should know about these services that a multi-vendor marketplace has to manage and provide.
- Payment processing-
Whether it is COD or prepaid, payment is the most crucial part of the purchase. It needs to be taken care of very precisely and all the accounts need to be managed accurately. This is among the topmost priorities and responsibilities of the multi-vendor marketplace.
- Customer support and warranties-
The role of the multi-vendor marketplace owner is not only limited to the product. The role is stretched throughout the customer journey. From information to return and refund, the platform needs to help the customer. It is safe to say that their role is even crucial when everything does not go well in order.
- Shipping and packaging
Apart from payment and support, shipping and packaging is a really important part of the platform’s duties. The job of the vendor is to prepare the order and make it ready for pickup. It’s up to the platform to pick up, mark it and deliver it to the right address. Setting up a good delivery system is crucial as it becomes significant to the customers and becomes the identity of the platform.
If you haven’t realized yet, the multi-vendor marketplace is beneficial- for the customer as well as the vendor. The vendor can sell online, make a name for the brand, ship to a larger region and make sales without doing much. For the customer, the pricing is always low, a lot of variety in there, they can compare the product and rely on good customer service.
But, apart from it- the owner of the platform has a lot of earning opportunities too, such-
- The commission has earned on every product. It is the most basic and pure revenue that the platform earns.
- The revenue for an advertisement within the store can be offered to vendors.
- Making some products and vendors exclusive to the platform making the prices comfortable and getting a large share of the revenue.
- Memberships- just like Amazon Prime, these memberships offer great deals and services to customers and earn huge revenue for the platform.
How to make one-
So, a multi-vendor marketplace is beneficial for everyone and suddenly, a lot of people are realizing and working on it. With all the advancements in technology, it is not very difficult either. There are two ways that people are adopting to build their multi-vendor platforms.
It is for the people who have deep knowledge of software and want to start with a scale version of the store with a good amount of investment. This allows one to bring in a lot of bespoke items and the latest innovations.
There is software for everything, even for building software to build a multi-vendor marketplace as well. They save money and time while also giving elite options to the owner. Or you can use the Multi-vendor marketplace WordPress theme to build your marketplace website.
Conclusively, a multi-vendor marketplace is pretty much exactly like the name explains. It is an online platform where users can shop from several vendors. Amazon itself is a multi-vendor marketplace. These places offer businesses to sell their products online and offer the shopper the facility to get everything in one place.