Increasing average order value is one of the most effective ways to grow ecommerce revenue without increasing traffic or acquisition costs. While many store owners focus exclusively on driving more visitors, the real leverage often lies in helping existing customers purchase more during each transaction. Cross-selling and product bundling strategies accomplish exactly this—encouraging customers to purchase complementary items or curated sets that enhance their original purchase.
The psychology behind bundling and cross-selling is powerful. Customers appreciate convenience when related items are presented together, and they respond positively to bundle discounts that make multiple purchases feel like smart decisions rather than impulse buys. When done well, these strategies benefit both your bottom line and customer satisfaction by improving product discovery and simplifying the shopping experience.
In this comprehensive guide, we’ve tested the leading plugins that help WooCommerce stores implement effective cross-selling and bundling strategies. From simple “frequently bought together” displays to complex customizable bundle builders, these tools provide the functionality needed to increase your average order value systematically.
Top 10 WooCommerce Cross-selling & Product Bundles Plugins
1. YITH WooCommerce Product Bundles
YITH WooCommerce Product Bundles is the most comprehensive bundling solution for WooCommerce, offering flexibility that accommodates virtually any bundling strategy. Create fixed bundles with predetermined items, customizable bundles where customers choose from options, and dynamic bundles that update pricing automatically based on selections.
The plugin’s strength lies in its versatility. You can configure bundles with optional and required items, set quantity controls per bundled product, and apply either percentage or fixed price discounts. The per-item pricing option shows individual prices while the bundle pricing option presents a single discounted total—each approach works better for different product types and customer expectations.
Stock management integration ensures bundles only display as available when all component products have sufficient inventory. Variable product support means even complex bundles with multiple size or color options work seamlessly, making this plugin suitable for everything from tech accessory kits to customizable gift sets.
Key Features:
- Create fixed and customizable product bundles
- Optional and required bundle items configuration
- Quantity controls per bundled product
- Percentage or fixed price discounts
- Per-item pricing or bundle pricing display
- Stock management for bundled items
- Variable product support in bundles
- Bundle upsells and recommendations
2. WooCommerce Product Bundles
WooCommerce Product Bundles by WooCommerce is the official bundling extension that creates assembled products from existing inventory items. Developed by the core team, it integrates seamlessly with other WooCommerce products including Subscriptions for recurring bundle purchases.
The plugin handles both physical and virtual product bundles, with options for assembled shipping (all items in one package) or unassembled shipping (items ship separately). Bulk discount tables enable tiered pricing that rewards larger bundle quantities, encouraging customers to buy more.
Key Features:
- Create bundles from existing products
- Physical and virtual product support
- Subscription bundles compatibility
- Min/max quantity configurations
- Optional and required items
- Assembled vs. unassembled shipping options
- Bulk discount tables
3. WooCommerce Frequently Bought Together
Implement Amazon-style “Frequently Bought Together” recommendations that display complementary products customers commonly purchase together. This proven strategy leverages social proof to make recommendations feel helpful rather than pushy.
Configure associations manually for curated recommendations or let the plugin analyze purchase patterns to suggest pairings automatically. Bundle discount incentives encourage customers to add all suggested items with a single click.
Key Features:
- Amazon-style product recommendations
- Manual or automatic product associations
- Bundle discount incentives
- Add all to cart functionality
- Customizable display templates
- Analytics on bundle performance
4. WooCommerce Composite Products
Create complex, multi-step product configurations where customers build custom products from component choices. Perfect for computers, furniture, custom bikes, or any configurable product requiring step-by-step assembly.
Conditional component logic ensures only compatible options appear based on previous selections. Dynamic pricing calculates totals in real-time as customers make choices.
Key Features:
- Step-by-step product configuration
- Component categories and options
- Conditional component logic
- Dynamic pricing calculations
- Visual product builder
- Complex scenario support
5. Mix and Match Products
Let customers create their own bundles by selecting items from a predefined collection. Perfect for variety packs, sample sets, gift baskets, and “build your own box” products.
Set container sizes with minimum and maximum quantities, and offer volume discounts that increase with larger selections.
Key Features:
- Customer-created bundles
- Container with item slots
- Fixed or flexible quantities
- Category-based item pools
- Volume discounts
- Inventory per container
6. WooCommerce Force Sells
Automatically add related products to the cart when a main product is purchased. Useful for required accessories, warranties, installation services, or promotional gifts that should accompany certain products.
Key Features:
- Linked products auto-add to cart
- Synced or normal linked products
- Required or optional additions
- Multiple linked items per product
- Works with simple and variable products
7. WPC Product Bundles
A feature-rich bundling plugin with a generous free version and premium extensions. Create smart bundles with flexible pricing and customization options that adapt to various product types.
Key Features:
- Smart bundles with conditions
- Variable product support
- Custom quantities per item
- Price display options
- Bundle descriptions
- Free version available
8. Iconic Sales Booster
A comprehensive cross-selling toolkit that combines frequently bought together, order bumps, and post-purchase upsells in one plugin. A/B testing helps optimize which offers convert best.
Key Features:
- Frequently bought together
- Cart upsells and cross-sells
- Checkout order bumps
- Post-purchase offers
- A/B testing for offers
- Analytics dashboard
9. WooCommerce Chained Products
Automatically include additional products when a main product is purchased—perfect for digital bonuses, warranty additions, promotional gifts, or required components that should always accompany certain purchases.
Key Features:
- Auto-include products with purchases
- Hidden or visible chained items
- Priced or free additions
- Works with all product types
- Multiple chains per product
10. Related Products for WooCommerce
Enhanced related product algorithms that show more relevant recommendations based on purchase history, categories, and tags. Better recommendations mean more cross-sell conversions.
Key Features:
- Manual related product selection
- Custom related product rules
- Slider and grid displays
- Exclude products from recommendations
- Global and per-product settings
- AJAX add to cart support
Cross-selling Strategy Tips
- Relevance: Only recommend products that genuinely complement the purchase
- Timing: Present offers at the right moment without interrupting purchase flow
- Value: Offer genuine discounts on bundles to incentivize upgrades
- Simplicity: Don’t overwhelm customers with too many options
Interesting Reads
Learn more about cross-selling strategies and ecommerce optimization:
- Statista: Online Shopping Statistics – Industry data on ecommerce growth and consumer behavior
- Baymard Institute: Cart Abandonment Statistics – Research showing 70.22% average abandonment rate
- Oberlo: Ecommerce Statistics – US ecommerce exceeding $1.1 trillion with growth projections
Final Thoughts: Maximizing Every Transaction
Effective cross-selling and bundling significantly increase average order values while providing genuine value to customers through better product discovery and convenient purchasing options. The key is implementing these strategies thoughtfully, ensuring recommendations feel helpful rather than pushy.
YITH WooCommerce Product Bundles offers the most flexibility for creating various bundle types, from simple fixed sets to complex customizable configurations. WooCommerce Product Bundles provides official support and seamless integration with the broader WooCommerce ecosystem. Combining bundling with frequently bought together recommendations creates a comprehensive strategy that benefits both revenue and customer experience.
Start with simple bundles and frequently bought together suggestions, then expand to composite products and mix-and-match options as you learn what resonates with your specific customers and product catalog.
