When it comes to online shopping, a wishlist can be a game-changer for both customers and store owners. For shoppers, a wishlist provides a convenient way to save products for future purchases, plan gift purchases, or track items they’re interested in. It also allows them to share their favorite products with friends and family, enhancing the social aspect of shopping.
For WooCommerce store owners, a well-functioning wishlist plugin does much more than just save products. It can improve customer engagement, boost conversion rates, and increase overall loyalty by keeping customers connected to your store. By tracking which products are most frequently added to wishlists, you can gain valuable insights for marketing campaigns, promotions, and inventory planning.
What Are WooCommerce Wishlist Plugins?
WooCommerce Wishlist Plugins give your customers a convenient way to save products they’re interested in for future purchases. By creating a personalized space for users to store their favorite items, these plugins make it easy for shoppers to return to your store and complete purchases whenever they’re ready.
Beyond convenience, wishlist plugins boost user engagement by encouraging customers to interact with your store more frequently. They can also increase conversion rates by reminding users of products they’ve saved, prompting them to finalize purchases. Additionally, many wishlist plugins come with social sharing features, allowing customers to share their favorite items with friends and family, which can drive referral traffic and new sales.
Key Features of WooCommerce Wishlist Plugins:
- Product Saving: Customers can save products they like into their personal wishlist for future reference. This allows users to easily come back and purchase at a later date.
- Wishlist Sharing: Most wishlist plugins allow customers to share their wishlists with family, friends, or on social media platforms, helping to increase brand exposure and potentially drive new customers.
- Email Notifications: Customers can receive email alerts when items in their wishlist go on sale or are back in stock, motivating them to complete the purchase.
- Multiple Wishlists: Some plugins allow users to create multiple wishlists for different occasions (e.g., birthdays, holidays, etc.), making it more organized and user-friendly.
- Customization Options: Many WooCommerce wishlist plugins offer customizable buttons, wishlist page layouts, and pop-ups to match the store’s branding and design preferences.
Best WooCommerce Wishlist Plugins
1. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is one of the most popular wishlist plugins for WooCommerce. It allows customers to create and manage wishlists on your store with ease. With a range of customization options, this plugin makes it easy to offer a personalized shopping experience for your visitors. Users can add items to their wishlist, share them, and even receive notifications when their desired products go on sale.
Key Features:
- Customizable Wishlist Button: You can choose where the wishlist button appears and customize its appearance.
- Share Wishlist: Customers can share their wishlist with others via email or social media.
- Stock Management: Notify users when out-of-stock items become available again.
Pros:
- User-friendly interface
- Offers great customization options
- Option to show wishlists in the user profile
Cons:
- Limited features in the free version
- Lacks some advanced features compared to premium alternatives
- May require additional add-ons for full functionality
2. WooCommerce Wishlists
WooCommerce Wishlists is a simple yet effective plugin that helps customers keep track of the products they love. It provides a straightforward wishlist experience that integrates seamlessly with WooCommerce. Users can save products for future purchases, which increases the chances of conversion later. With easy-to-use features and an intuitive interface, this plugin is great for stores looking to add wishlist functionality without complexity.
Key Features:
- Minimalistic Design: The clean design doesn’t overwhelm the user and fits right in with your store’s theme.
- Personalized Wishlist: Customers can manage and customize their lists as they prefer.
- Email Alerts: Notify customers about special offers on their saved items.
Pros:
- Simple and easy-to-use
- Fast setup process
- Lightweight, doesn’t slow down the site
Cons:
- Lacks advanced features compared to other plugins
- Limited design customization options
- No advanced analytics
3. WooCommerce Wishlist by Addify
WooCommerce Wishlist by Addify is a highly customizable and feature-rich plugin that lets users save their favorite products for future purchases. It allows customers to create wishlists, save products, and easily manage them. Additionally, the plugin integrates seamlessly with WooCommerce and is optimized for a smooth, user-friendly experience.
Key Features:
- Multiple Wishlists Support: Users can create more than one wishlist for different occasions.
- Customizable Design: You can adjust the design to suit your store’s theme.
- Wishlist Analytics: Track which products are most frequently added to wishlists.
Pros:
- Allows multiple wishlists per user
- Fully responsive design
- Detailed analytics on product wishlists
Cons:
- The premium version is required for many advanced features
- Lack of integration with some other WooCommerce plugins
- Initial setup may take some time
4. TI WooCommerce Wishlist
TI WooCommerce Wishlist is a popular, feature-packed plugin that allows customers to create personalized wishlists easily. This plugin comes with a fully customizable button, responsive layout, and the option to display wishlists in user accounts. It is designed to improve the shopping experience and provide features that enhance user engagement, such as wishlist sharing and notifications.
Key Features:
- Customizable Wishlist Page: Tailor the look and feel of the wishlist page to match your store’s branding.
- Email Notifications: Notify customers when their wishlist items go on sale or are back in stock.
- Social Sharing: Allow customers to share their wishlists on social media platforms.
Pros:
- Easy setup and integration
- Excellent customer support
- Multiple ways to share wishlists
Cons:
- Some features are only available in the premium version
- Occasional compatibility issues with themes
- Limited reporting options
Also Read: 5 Best WooCommerce Tickets Plugins
5. WP Wishlist Plugin for WooCommerce
WP Wishlist Plugin for WooCommerce provides a simple yet effective solution to integrate wishlists into your WooCommerce store. This plugin allows customers to save their favorite products for future purchases, making it easier for them to return to your store. It offers an intuitive interface, with various customization options to make the wishlist functionality fit seamlessly with your store.
Key Features:
- Responsive Wishlist Icon: A mobile-friendly wishlist icon is displayed that users can click to view their saved items.
- Easy Product Removal: Users can quickly remove products from their wishlists without hassle.
- Social Sharing Options: Share wishlists on social media platforms like Facebook and Twitter.
Pros:
- Lightweight and fast
- Social media integration
- Easy product removal and management
Cons:
- Lacks detailed analytics
- Basic customization features in the free version
- Limited support for multi-language sites
6. Everest WooCommerce Wishlist
Everest WooCommerce Wishlist is a flexible, user-friendly plugin designed to help customers save and manage their favorite products effortlessly. It’s perfect for WooCommerce stores that want to enhance user engagement and improve the shopping experience.
The plugin offers multiple display options for wishlist buttons, including placement on product pages, shop pages, and custom locations. Customers can easily view and manage their saved items through a dedicated wishlist page.
Key Features:
- Customizable wishlist buttons and pages
- Supports multiple wishlists per user
- Social sharing options for email and social media
Pros:
- User-friendly and intuitive interface
- Fully responsive design
- Lightweight and fast
Cons:
- Advanced features require the premium version
- Limited integration with third-party plugins
7. Fluent Wishlist
Fluent Wishlist is a powerful WooCommerce plugin that not only allows customers to save their favorite products but also integrates marketing and analytics features to help store owners boost engagement and sales. It’s ideal for stores that want to combine user convenience with actionable insights.
With Fluent Wishlist, customers can create and manage multiple wishlists, save products for later, and easily access their saved items. For store owners, the plugin provides insights into trending and most-wished-for products, allowing you to optimize marketing campaigns, promotions, and inventory planning.
Key Features:
- Create unlimited wishlists
- Email notifications for wishlist updates
- Integration with WooCommerce campaigns
Pros:
- Combines wishlist with marketing insights
- Easy to set up and manage
- Optimized for performance
Cons:
- Some features only in premium plan
- Limited design customization in the free version
Also Read: 10 Best WooCommerce Frontend Manager Plugins for 2026
8. WooCommerce Favorite Products
WooCommerce Favorite Products is a lightweight and easy-to-use plugin that allows customers to mark products as favorites for future reference. Unlike full-featured wishlist plugins, this plugin focuses on simplicity and speed, making it perfect for stores that want to offer basic product-saving functionality without adding extra complexity.
Customers can quickly add items to their favorites list with a single click and access their saved products anytime via their account page. This encourages return visits, keeps customers engaged, and subtly increases the likelihood of future purchases.
Key Features:
- Add “Favorite” buttons to product pages
- Quick access to favorite products via user account
- Minimal impact on site performance
Pros:
- Fast and lightweight
- No complex setup
- Ideal for stores wanting basic wishlist functionality
Cons:
- Lacks advanced sharing and analytics features
- Limited customization options
9. TI WooCommerce Wishlist Premium
TI WooCommerce Wishlist Premium builds on the popular free version by adding advanced features that make it ideal for larger stores with high user engagement. While the free version provides basic wishlist functionality, the premium version enables a more feature-rich and interactive shopping experience for customers.
With TI WooCommerce Wishlist Premium, users can create multiple wishlists, organize their favorite products by category or occasion, and easily share their lists via email or social media. Store owners gain access to detailed analytics, helping track which products are most wished for and allowing for targeted marketing campaigns, promotions, and inventory planning.
Key Features:
- Multiple wishlists per user
- Wishlist export and analytics
- Priority support and updates
Pros:
- Extensive features for power users
- Improved reporting and marketing tools
- Fully responsive and compatible with most themes
Cons:
- Premium pricing may not suit small stores
- Setup can be slightly complex
10. WishSuite – WooCommerce Wishlist
WishSuite is a modern and feature-rich WooCommerce wishlist plugin designed with both user experience (UX) and marketing in mind. It allows customers to save products for later, manage multiple wishlists, and enjoy an interactive shopping experience, while giving store owners tools to engage users and drive sales. One of WishSuite’s standout features is the drag-and-drop wishlist page builder, which enables store owners to customize the layout and design of wishlist pages without any coding.
Key Features:
- Drag-and-drop wishlist page customization
- Social media sharing and email reminders
- Analytics for popular products
Pros:
- Modern and interactive user interface
- Helps drive sales via wishlist notifications
- Compatible with multilingual sites
Cons:
- Premium features required for email marketing integration
- Slightly heavier plugin compared to basic alternatives
Also Read: 10 Best WooCommerce Review Reminder Plugins in 2026
What are the Benefits of Using WooCommerce Wishlist Plugins
Increased Customer Retention: WooCommerce Wishlist plugins allow customers to save their favorite items for later, increasing the chances of them returning to complete a purchase. By offering this feature, stores can foster repeat visits, boosting customer retention rates.
Higher Conversion Rates: A wishlist makes it easier for customers to return and complete a purchase, leading to improved conversion rates. When shoppers can revisit and quickly add saved items to their cart, they are more likely to complete the transaction.
Enhanced Customer Engagement: Wishlists engage customers by allowing them to curate their own collection of favorite products. This interaction deepens their connection to the store, keeping them involved with your brand even when they are not ready to buy.
Boost in Sales: By providing notifications (such as when wishlist items go on sale or become available), you encourage customers to act on their interest. This can lead to sales boosts, particularly when a customer sees that a favorite item is discounted or back in stock.
Social Sharing & Referrals: Many wishlist plugins allow users to share their wishlists with friends, family, or on social media platforms. This sharing feature can lead to new customers discovering your store and products through word-of-mouth, increasing organic traffic and sales.
Better User Experience: Wishlists improve the overall shopping experience by offering a way for users to track products they are interested in, without the hassle of re-searching or re-browsing. This makes it easier and faster for them to complete purchases later on.
Final Thoughts on WooCommerce Wishlist Plugins
Adding a wishlist feature to your WooCommerce store is one of the most effective ways to boost customer engagement, improve conversions, and enhance the overall shopping experience. Wishlists allow customers to save their favorite products, plan future purchases, and easily return to items they love, keeping them engaged with your store over time.
The best WooCommerce Wishlist Plugins offer a variety of features to suit different store needs. These can include customizable wishlist buttons, drag-and-drop wishlist pages, social sharing options, multiple wishlists per user, and email notifications for stock updates or special offers.
FAQs
1. What is a WooCommerce Wishlist Plugin?
A WooCommerce Wishlist Plugin allows customers to save products they like for future purchases, enhancing the shopping experience.
2. Why should I use a WooCommerce Wishlist Plugin?
It boosts customer retention, increases conversions, and encourages social sharing, ultimately driving more sales.
3. Can customers share their wishlists?
Yes, many plugins allow users to share their wishlists via email or social media, helping attract new customers.
4. Are WooCommerce Wishlist Plugins free?
Some plugins offer free versions with basic features, while premium versions provide advanced options like analytics and customization.
5. Do wishlist plugins work with all WooCommerce themes?
Most plugins are designed to be compatible with a wide range of WooCommerce themes, but checking compatibility before installation is recommended.
6. Can I customize the appearance of the wishlist?
Yes, many plugins offer customization options to match the look and feel of your store’s brand.
7. Do wishlist plugins affect site performance?
High-quality plugins are optimized to minimize impact on site performance, but always choose reputable plugins to avoid slowdowns.
8. Can wishlist plugins track customer preferences?
Yes, many plugins provide analytics that show popular wishlist items, helping store owners understand customer interests and trends.
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