WooCommerce name your price plugins enable flexible pricing where customers enter their own amounts within parameters you set. According to Baymard Institute, transparent pricing that empowers customers can reduce cart abandonment by up to 18%. This comprehensive guide explores the best plugins for implementing customer-determined pricing in 2026.
Quick Comparison: Best WooCommerce Name Your Price Plugins 2026
| Plugin | Best For | Min/Max Limits | Suggested Price | Price |
|---|---|---|---|---|
| YITH Name Your Price | Complete flexibility | ✅ Yes | ✅ Yes | $79/year |
| WooCommerce Name Your Price | Official extension | ✅ Yes | ✅ Yes | $79/year |
| Give Donation Plugin | Nonprofit donations | ✅ Yes | ✅ Presets | Free/$149+ |
| Donation for WooCommerce | Donation products | ✅ Yes | ✅ Buttons | Free/$49 |
| Pay Your Price | Simple implementation | ✅ Yes | ✅ Yes | $39/year |
| PWYW Plugin | PWYW focused | ✅ Yes | ✅ Yes | $49/year |
| Flexible Pricing | Multi-model pricing | ✅ Yes | ✅ Yes | $59/year |
When Name Your Price Makes Sense
Name your price works best for products with low marginal costs where each additional sale costs almost nothing to fulfill:
- Digital products: Ebooks, courses, software, music, templates
- Donations and fundraising: Nonprofit campaigns, tip jars, support contributions
- Services with flexible value: Consulting calls, coaching sessions
- Introductory offers: First-time buyer experiences, trial products
- Community-supported products: Open source software, creative works
The psychology behind name your price is powerful. Customers who choose their own price feel ownership of the transaction. Many actually pay more than minimum prices when given choice—the reciprocity and trust this model creates can build lasting customer relationships.
Top WooCommerce Name Your Price Plugins for 2026
1. YITH WooCommerce Name Your Price
YITH’s Name Your Price plugin offers comprehensive pay-what-you-want functionality with professional-grade features. Set minimum and maximum price limits with optional suggested prices that guide customer decisions. Customizable price input fields match your theme’s design language.
Key Features:
- Minimum, maximum, and suggested price settings
- Apply selectively to specific products or categories
- Role-based settings for customer groups
- Customizable price input field design
- Integration with YITH plugin ecosystem
- Variable product support
Best For: Stores wanting complete PWYW flexibility with YITH integration.
2. WooCommerce Name Your Price
The official WooCommerce extension provides reliable pay-what-you-want functionality backed by Automattic. Customers enter their desired price within minimum and optional suggested price guidelines. The extension integrates seamlessly with WooCommerce checkout and all payment gateways.
Key Features:
- Configure minimum prices for cost recovery
- Suggested prices guide fair value
- Works with subscriptions and bundles
- Variable product support
- Official extension with dedicated support
- Regular updates and compatibility
Best For: Stores wanting official, well-supported PWYW functionality.
3. Pay Your Price
Pay Your Price delivers straightforward customer pricing functionality without overwhelming options. Simple configuration turns fixed-price products into pay-what-you-want offerings instantly. The minimalist approach focuses on core functionality that works reliably.
Key Features:
- Simple one-click PWYW activation
- Prominent price input on product pages
- Correct cart and checkout handling
- Lightweight performance
- Mobile-optimized input
- Quick configuration
Best For: Stores wanting simple PWYW without complexity.
4. Donation for WooCommerce
While focused on donations, this plugin enables pay-what-you-want for any product type. Create donation products with optional suggested amounts. Preset buttons offer common donation levels for quick selection while allowing custom amounts.
Key Features:
- Preset amount buttons for quick selection
- Custom amount entry above minimums
- Recurring donations for subscriptions
- Campaign goal tracking
- Works with any product type
- Free core functionality
Best For: Nonprofits and stores with donation/tip functionality needs.
5. WPC Price by Formula
WPC Price by Formula approaches custom pricing through calculation, enabling unique scenarios beyond simple name your price. While primarily for formula-based pricing, it enables customer input-based amounts combined with product attributes.
Key Features:
- Formula-based pricing calculations
- Customer input integration
- Complex pricing scenarios
- Combine with product attributes
- Flexible rule system
- Creative pricing possibilities
Best For: Stores needing complex, formula-based custom pricing.
6. Give – Donation Plugin
Give provides a complete donation platform that integrates with WooCommerce for nonprofit organizations. Customizable donation forms offer suggested amounts and custom entry. The dedicated donation focus provides features specific to fundraising.
Key Features:
- Full-featured donation forms
- Donor management and history
- Recurring giving support
- Goal tracking and progress bars
- Detailed reporting
- Multiple payment gateways
Best For: Nonprofit organizations needing comprehensive donation management.
7. Customer Price for WooCommerce
Customer Price enables simple pay-what-you-want implementation with minimum configuration. Enable custom pricing per product with minimum thresholds easily. The straightforward interface requires minimal setup time.
Key Features:
- Per-product PWYW settings
- Minimum price thresholds
- Price range display options
- Correct cart calculations
- Average price reporting
- Simple configuration
Best For: Quick PWYW implementation with minimal learning curve.
8. Flexible Pricing
Flexible Pricing offers multiple pricing models including name your price for stores wanting varied approaches. Toggle between fixed, customer-entered, and negotiated pricing per product. Test different pricing strategies easily.
Key Features:
- Multiple pricing model support
- Suggested price buttons
- Price history tracking
- A/B testing capabilities
- Per-product model selection
- Analytics and reporting
Best For: Stores wanting to test different pricing strategies.
9. PWYW – Pay What You Want
PWYW focuses specifically on pay-what-you-want pricing models with dedicated features. Clean implementation adds custom pricing without complexity. Mobile-optimized price entry works well on all devices.
Key Features:
- Dedicated PWYW functionality
- Pricing pattern analytics
- Suggested pricing experiments
- Mobile-optimized input
- Clean interface
- Revenue optimization tools
Best For: Stores committed to PWYW as primary pricing model.
10. Easy Digital Downloads Name Your Price
For stores using Easy Digital Downloads alongside WooCommerce, EDD’s name your price addon provides excellent functionality designed specifically for digital products where PWYW economics work best.
Key Features:
- Digital product optimization
- Variable pricing tiers
- License management integration
- Payment level-based access
- Software and content focus
- Creator-friendly features
Best For: Digital product creators using EDD.
Implementing Name Your Price Successfully
Set minimum prices covering your costs. While some customers pay generously, others will choose minimums. Ensure your minimum provides acceptable returns for all sales—even at minimum, each sale should be profitable or at least break even.
Use suggested prices strategically. Research shows suggestions anchor customer expectations. Well-chosen suggestions often become the most common payment amount. Test different suggested prices to optimize revenue.
Communicating Value
Customers need understanding of value to choose appropriate prices. Explain what goes into your products—development time, expertise, production costs. Transparent value communication encourages fair pricing:
- Share creation stories and effort involved
- Explain how payments support continued work
- Show where the money goes (charity, development, team)
- Thank customers for choosing fair prices
Interesting Reads
Explore more WooCommerce pricing resources:
- WooCommerce Dynamic Pricing Plugins
- WooCommerce Donation Plugins
- WooCommerce Role Based Pricing Plugins
- WooCommerce Subscription Plugins
Frequently Asked Questions
Do customers actually pay fair prices when given choice?
Yes, studies consistently show 60-80% of customers pay at or above suggested prices when given PWYW options. The key is communicating value and setting appropriate suggested prices. Some customers pay significantly more than they would have for fixed prices.
What’s a good minimum price to set?
Set minimums that cover your direct costs plus a small margin. For digital products with near-zero marginal cost, minimums can be low ($1-5). For physical products, calculate your cost-per-unit and add buffer. Some stores set $0 minimum for maximum reach.
Should I show suggested prices or let customers decide freely?
Suggested prices generally increase revenue. They anchor customer expectations and provide guidance for those uncertain what to pay. Test different suggested prices—too low leaves money on the table, too high discourages purchases.
Will PWYW pricing attract only bargain hunters?
Not typically. PWYW attracts diverse customers including those who want to support creators generously. The model actually builds stronger customer relationships because payment is an active choice. Many PWYW businesses report higher customer satisfaction and loyalty.
Can I use PWYW for physical products?
Yes, but carefully. Physical products have real per-unit costs, so minimums must cover these costs plus shipping. PWYW works better for physical products with high margins or where building community matters more than maximizing per-sale revenue.
How do I handle accounting with variable prices?
PWYW transactions process like regular orders—each has a specific amount paid. Your accounting software handles them normally. For forecasting, track average prices paid over time to project revenue more accurately than with fixed pricing.
Conclusion
WooCommerce name your price plugins enable flexible pricing models that build customer relationships while generating revenue. By letting customers determine value, you create trust and often discover they’ll pay more than expected—especially when you communicate value effectively.
For comprehensive PWYW functionality with professional features, YITH WooCommerce Name Your Price delivers everything you need. Choose a plugin matching your product type and pricing strategy goals, and start building deeper customer connections through flexible pricing.
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