Gift cards are one of the most effective tools for increasing revenue, improving customer satisfaction, and encouraging repeat purchases in an online store. They work perfectly for holiday sales, seasonal promotions, special occasions, and last-minute gifting, giving customers a flexible and convenient way to shop.
By integrating gift cards into your WooCommerce store, you unlock new sales opportunities customers often spend more than the card’s value, return to your store multiple times, and introduce your brand to new shoppers. Gift cards also reduce friction in purchasing decisions, making them an excellent option for both first-time and loyal customers.
What Are WooCommerce Gift Card Plugins?
WooCommerce Gift Card Plugins allow store owners to easily sell, manage, and track gift cards on their WooCommerce-powered websites. These plugins enable customers to purchase gift cards in fixed or custom values, which can later be redeemed for products or services directly from your store.
With support for both digital and physical gift cards, customers enjoy a flexible and convenient gifting option. Digital gift cards can be delivered instantly via email, while physical cards add a premium, tangible touch perfect for special occasions, holidays, and promotions. Many plugins also allow personalization, such as custom messages, designs, and expiration dates, enhancing the overall gifting experience.
Key Features of WooCommerce Gift Card Plugins:
- Customizable Gift Card Values: Most gift card plugins allow you to set fixed or variable values, giving customers flexibility when purchasing gift cards. Some plugins even allow you to offer custom amounts that customers can choose.
- Digital and Physical Cards: WooCommerce gift card plugins typically support both digital and physical gift cards. Digital cards are emailed directly to the recipient, while physical cards can be mailed to an address.
- Personalization Options: Many plugins allow customers to personalize gift cards with custom messages, colors, and designs, making the gift card more personalized for the recipient.
- Expiration Dates: WooCommerce gift card plugins can include expiration dates for the gift cards, which helps manage store promotions and ensures that the cards are used within a specified time.
- Automatic Email Delivery: When a gift card is purchased, many plugins offer automatic email delivery to the recipient. This feature makes it convenient for customers to send a gift instantly without requiring additional action from the store owner.
Best WooCommerce Gift Card Plugins
1. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards is one of the most popular plugins, offering a simple and intuitive interface. It lets you create digital and physical gift cards, fully customizable with different designs, values, and expiration dates. Customers can buy and send gift cards directly from your store, enhancing the shopping experience and increasing customer retention.
Pros:
- Easy to use and customize
- Supports multiple designs and templates
- Allows personalized gift card messages
Cons:
- Some advanced features require the premium version
- Limited support for third-party integrations
- No automatic email reminders for expired cards
Key Features:
- Customizable gift card values
- Digital and physical card options
- Detailed purchase and usage reports
- Multiple designs for personalization
Also Read: 10 Best WooCommerce Points and Rewards Plugins 2026
2. Gift Cards for WooCommerce by WooCommerce
Gift Cards for WooCommerce is developed by the official WooCommerce team and is an ideal solution for selling gift cards on your online store. This plugin allows customers to purchase gift cards of fixed or variable values and redeem them across your store. It integrates seamlessly with the WooCommerce checkout process, making it easy to add gift cards as a payment option.
Pros:
- Direct integration with WooCommerce
- Supports physical and digital gift cards
- Simple to set up and manage
Cons:
- Limited design customization options
- Basic features in the free version
- No ability to set expiration dates
Key Features:
- Fixed or variable gift card values
- Simple checkout integration
- Email delivery for digital gift cards
- Easy gift card management in the backend
3. WooCommerce Gift Cards by PluginHive
The WooCommerce Gift Cards plugin by PluginHive makes it easy for store owners to add a gift card option to their shops. This plugin allows you to offer both physical and electronic gift cards that customers can use for future purchases. It’s highly customizable, offering features like multiple card values, expiration dates, and the ability to schedule emails for sending gift cards.
Pros:
- Great for both physical and virtual gift cards
- Supports multiple currencies
- Scheduled email options for sending gift cards
Cons:
- Some setup steps might require developer assistance
- Limited template design options
- Higher pricing for advanced features
Key Features:
- Customizable card designs and values
- Email scheduling for gift card deliveries
- Option to add custom messages and logos
- Integration with WooCommerce’s existing checkout system
Also Read: 5 Best WooCommerce Popup Plugins
4. Gift Card and Voucher for WooCommerce
Gift Card and Voucher for WooCommerce offers an all-in-one solution for creating and selling gift cards and vouchers. It supports both physical and digital formats, and you can configure the plugin to offer specific promotions or discounts. Whether you’re running a special sale or just adding a new feature to your store, this plugin is simple and effective.
Pros:
- Offers both gift cards and vouchers
- Can set specific promotions or discounts
- User-friendly interface
Cons:
- Some features only available in the pro version
- Lack of automatic expiration date reminders
- Limited design options in the free version
Key Features:
- Ability to create vouchers with custom values
- Supports both digital and physical gift cards
- Integration with your store’s payment system
- Option to set limited-time offers or discounts
Also Read: 10 Best WooCommerce Upload Plugins in 2026
5. WooCommerce Smart Coupons
WooCommerce Smart Coupons plugin is a robust solution that not only allows you to sell gift cards but also manage store credits, coupons, and discount codes. It’s a great tool for businesses that want to offer more than just gift cards. The plugin allows customers to purchase gift cards, send them to friends, and use them seamlessly during checkout.
Pros:
- Handles gift cards, store credits, and coupons
- Option for automatic coupon generation
- Supports bulk creation and management of gift cards
Cons:
- Some features require the premium version
- Can be a bit overwhelming for beginners
- Limited styling and design options
Key Features:
- Customizable gift cards and coupon options
- Bulk creation of gift cards and discount codes
- Ability to send gift cards by email or SMS
- Integrated with WooCommerce’s checkout system
6. PW WooCommerce Gift Cards
PW WooCommerce Gift Cards is a lightweight and performance focused plugin designed for simplicity.
It allows customers to purchase and redeem digital gift cards easily without overloading the site.
Key Features
- Digital gift cards
- Simple redemption process
- Printable gift card support
- Clean admin interface
Pros
- Lightweight and fast
- Easy to manage
- Beginner friendly
Cons
- No physical gift card support
- Limited customization options
- No advanced reporting tools
7. TeraWallet WooCommerce Wallet and Gift Cards
TeraWallet combines gift cards with wallet functionality, allowing customers to store gift card balances and reuse them for future purchases.
Key Features
- Wallet based gift card balance
- Partial redemption support
- Cashback and refund integration
- Transaction history
Pros
- Encourages repeat purchases
- Wallet based user experience
- Ideal for loyalty programs
Cons
- Requires additional configuration
- Not ideal for physical gift cards
- User interface may feel complex for beginners
Also Read: 10 Best WooCommerce Account Funds Plugins for 2026
8. WooCommerce Ultimate Gift Cards
WooCommerce Ultimate Gift Cards provides a feature-rich solution for managing both digital and printable gift cards, making it suitable for a wide range of WooCommerce stores. It offers strong customization options, allowing store owners to personalize gift card designs with logos, colors, custom values, and messages that align perfectly with their brand identity.
In addition to design flexibility, the plugin includes advanced scheduling capabilities, enabling gift cards to be sent automatically on specific dates ideal for birthdays, anniversaries, holidays, and promotional campaigns.
Key Features
- Printable and digital gift cards
- Custom email scheduling
- Branding and logo support
- Usage tracking
Pros
- Strong customization options
- Email scheduling included
- Great for seasonal sales
Cons
- Premium version required for full features
- Limited third party integrations
- Interface may feel dated
9. Gift Cards by WP Swings
WP Swings Gift Cards focuses on ease of use and flexibility, making it a great choice for WooCommerce store owners who want to add gift cards without complex setup. The plugin supports both physical and digital gift cards, allowing you to cater to different customer preferences while keeping configuration simple and intuitive.
Store owners can easily create gift cards with custom values, expiration dates, and personalized messages, while customers enjoy a smooth purchasing and redemption experience. The plugin integrates seamlessly with the WooCommerce checkout process and provides a clear admin interface for tracking gift card balances, usage history, and customer activity.
Key Features
- Physical and digital gift cards
- Custom messages and designs
- Expiration date settings
- Usage history tracking
Pros
- Easy setup
- Affordable pricing
- Good customer support
Cons
- Limited advanced automation
- Basic reporting features
- Fewer design templates
10. Advanced Coupons for WooCommerce
While primarily known as a coupon management plugin, Advanced Coupons for WooCommerce also supports store credit and gift card–like functionality, making it an excellent choice for stores that rely on advanced discount strategies. It allows store owners to create flexible store credits that customers can redeem just like gift cards during checkout.
The plugin offers powerful features such as advanced coupon rules, scheduled promotions, cart conditions, and loyalty-based discounts, giving you complete control over how and when credits are applied. It’s especially useful for stores running reward programs, cashback offers, or targeted promotions, where gift cards are part of a broader discount ecosystem.
Key Features
- Store credits and gift card functionality
- Advanced coupon rules
- Loyalty and rewards integration
- Scheduled promotions
Pros
- Extremely flexible discount logic
- Ideal for advanced stores
- Strong automation features
Cons
- Not a dedicated gift card plugin
- Learning curve for beginners
- Premium version needed for full access
Benefits of Using WooCommerce Gift Card Plugins
Increased Sales: Gift cards are a great way to boost sales. Customers often buy gift cards for themselves or as gifts, and when redeemed, they encourage repeat purchases. Gift card sales also generate immediate revenue without requiring customers to choose specific products upfront.
Customer Convenience: WooCommerce gift card plugins offer convenience for customers by allowing them to purchase and send gift cards instantly. Whether it’s for a last-minute gift or a way to share store credit with someone, gift cards simplify the shopping experience.
Brand Exposure and Loyalty: When customers give gift cards, they are essentially sharing your brand with others. This exposure can help you attract new customers. Additionally, offering gift cards encourages loyalty as recipients often return to redeem them, creating opportunities for further sales.
Promotional Opportunities: Gift card plugins provide an easy way to run special promotions, like “Buy $100 worth of gift cards, get an additional $10 value” or holiday-specific offers. These promotions can help drive sales and encourage customers to buy more.
Easy Customization: WooCommerce gift card plugins allow you to personalize the cards with custom designs, messages, and themes. This makes the gift cards more attractive and can match seasonal promotions or the branding of your store, adding a personal touch.
Flexible Redemption Options: WooCommerce gift cards can be redeemed for a wide range of products, giving customers the flexibility to choose what they want. This increases the chances that they will find something they like, encouraging larger purchases.
Final Thoughts on WooCommerce Gift Card Plugins
Choosing the right WooCommerce Gift Card Plugin ultimately depends on your store’s goals, budget, and level of customization required. Whether you’re looking for a simple, easy-to-manage solution or a feature-rich plugin with advanced automation and reporting, these gift card plugins offer a wide range of options to suit different business needs.
From customizable designs and flexible card values to automated email delivery and usage tracking, the right plugin can help you deliver a seamless and professional gifting experience. Gift cards not only enhance customer convenience but also encourage higher order values, repeat purchases, and long-term brand loyalty.
FAQs
1. What is a WooCommerce gift card plugin?
A WooCommerce gift card plugin enables you to sell, manage, and redeem gift cards on your WooCommerce store. It allows customers to purchase gift cards for themselves or as gifts.
2. Can I customize the appearance of the gift cards?
Yes, most WooCommerce gift card plugins offer customization options for designs, messages, and themes, allowing you to personalize the gift cards to match your store’s branding.
3. Are WooCommerce gift cards redeemable on all products?
Generally, WooCommerce gift cards can be redeemed on any product in your store unless you set restrictions on certain items or categories.
4. Can I set an expiration date for the gift cards?
Yes, many WooCommerce gift card plugins allow you to set expiration dates to encourage customers to use their cards within a specific period.
5. Can customers check their gift card balance?
Yes, most gift card plugins feature balance tracking, allowing customers to check how much value remains on their gift cards, either in the account or during checkout.
6. Do WooCommerce gift card plugins support multiple currencies?
Yes, some gift card plugins support multiple currencies, making it easier for international customers to purchase and redeem gift cards in their preferred currency.
7. Can I offer gift cards as a promotional tool?
Absolutely! You can run promotions, such as offering bonus gift card amounts for purchases, or discounts on gift card purchases to attract more customers.
8. Is it easy to integrate a WooCommerce gift card plugin into my store?
Yes, most WooCommerce gift card plugins are easy to integrate, and they seamlessly work with your existing WooCommerce setup, typically requiring minimal configuration.
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