B2B Ecommerce Website

Fading are the times of cold calling, standard marketing strategies, and paper-based, manual transactions. Customers want these same experiences from B2B merchants, just as they do from B2C sellers, and they get progressively dissatisfied with those that don’t give them. The sale of goods or services between businesses via online transactions is known as B2B Ecommerce Website. Wholesalers, manufacturers, distributors, and other types of B2B sellers benefit from increased buying efficiency and effectiveness because orders are completed digitally.

Your B2B eCommerce website’s design is essential to ensure that your target audience is happy with your product or service. This way, you can provide your visitors with the right experience. Your site should be easy to navigate and expand as your customer base grows. Having an effective B2B eCommerce Website will also help you stay on top of the latest trends in the market. To create a successful online presence, you should choose a platform that supports all the business models you need.
Below is everything you need to know about B2B eCommerce websites.

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Importance Of B2B eCommerce

There are many reasons why you should use B2B eCommerce to sell your products and services. For one, you can reach potential buyers globally, allowing you to maintain control of your brand name. You can promote your brand both locally and internationally. A branded eCommerce website serves as your primary marketing tool. In addition, you can improve your site’s search engine ranking and make sure that your target audience is aware of who you are.

Moreover, a B2B eCommerce website will allow you to set different base prices for specific customer groups, such as business customers. Your clients can place orders online, over the phone, or by email. When you’re selling to businesses, you need a specialized product catalog that allows you to cater to a specific market segment. An e-market will enable you to create products specific to a particular customer.

For example, you could sell auto parts to an automotive company and then sell them to consumers. Another example of B2B eCommerce would be the auto industry, where the auto parts manufacturer sells to individual consumers. At the same time, the automotive company makes the entire car and sells it to the public. Many manufacturers are moving their business online. The State of International Ecommerce shows that B2B e-commerce sales will increase by at least 25 percent by 2021-2022. Furthermore, 54% of manufacturers intend to expand their reach to the consumer market.

Also Read: eCommerce Personalization: A Complete Guide

Features of the best B2B eCommerce website

Some features you must include in eCommerce websites are as follows:

1. Simple to navigate

navigate- B2B Ecommerce Website
B2B Ecommerce Website

Your site should be simple to navigate and use. Users should be able to easily find what they are looking for without having to read endless text.

2. Easy to use

The best B2B eCommerce website design should make the shopping experience easier for your customers. It should be able to handle any size order and should allow multiple payment methods. You should also have a contact form on your website so that your customers can get in touch with you through email.

3. Good account infrastructure

Your B2B eCommerce website should feature a customer account infrastructure. You should have an account registration system that allows your buyers to create an account. Many products will enable you to check out with your email address. It is a good idea if you want to compile primary data for future reference. If your users are not yet registered, encourage them to sign up for an account. A well-designed website will enable customers to purchase more from you.

Also Read: Top Elements of High-Converting Product Pages

4. Easily accessible product

It should also be easy to access the various products and services. A good website should simplify your visitor’s browsing through your products. If you can make your visitors feel comfortable browsing your site, you are on your way to creating a profitable online business.

5. Market Stats

Market Stats- B2B Ecommerce Website
B2B Ecommerce Website

According to Mckinsey & Company, 18% of B2B revenue is generated by eCommerce, beating out email and video conferencing. Another study by Wonderman Thomson found that 49% of all B2B buying will take place on the web by 2021. Meanwhile, 52% of the world’s B2B buyers report being frustrated with their online purchasing experience. If a supplier’s digital channel fails to meet their needs, 90% of buyers will turn to a competitor who can.

B2B Ecommerce Sales in the U.S. will reach $954 billion this year and then climb to $1.2 Trillion by 2021.

It is a 25% increase in the next three years.

  • A B2B buyer’s journey ends before they engage a provider. They’ve done their research online and have compared the offerings.
  • 93% of B2B buyers prefer to shop online once they have decided what to buy.

Every B2B buyer or wholesaler needs an eCommerce website that offers a unique shopping experience.

Also Read: An Ultimate Guide to Shipping for eCommerce Stores

B2B ECommerce Website Best Practices:

B2B ECommerce Website
B2B ECommerce Website

B2B companies are the fastest-growing segment of the online business market, so optimizing their websites for the best user experience is essential. By following some simple steps, you can make your website more mobile-friendly and improve customer satisfaction. Here are a few ways to make your site more mobile-friendly and increase customer satisfaction: a part finder, a mobile-friendly site, and a custom URL.

Focus on the customer. Successful eCommerce companies spend a great deal of time on their products and people. They also invest hours building a team and providing helpful content to visitors. These are the three areas of success. By following these best practices, you can increase your conversions and revenue. You can create a better B2B eCommerce website by following these principles. So, start implementing them today.

Nurture your customers. It is impossible to lose one customer. After all, it costs five times as much to acquire new customers as it does to retain the ones you have. The best B2B eCommerce website best practices include:

  • Nurturing customer loyalty by offering exclusive promotions and discounts for yearly contracts.
  • Checking in on reviews.
  • Providing high-quality website search tools.

The key to building customer loyalty is to create a strong team and offer value through helpful content.

Also Read: Top Elements of High-Converting Product Pages

Top examples of B2B Ecommerce Websites

Some of the famous B2B ecommerce websites are listed below. Check them out and learn how they work:

1. Alibaba

B2B Ecommerce Website

Alibaba.com is a business-to-business e-commerce website that connects buyers with suppliers from all over the world. This platform has been used for years and has many advantages. Among these benefits are ease of use and payment options. The website accepts Alipay and PayPal and other popular payment methods such as Western Union and Escrow. In addition, the site provides customers with information such as customs data and public trading records of foreign suppliers.

The Alibaba.com B2B eCommerce website is designed to connect businesses. For example, AliSourcePro is a tool that allows companies to find one another. Suppliers can search for buyers using a product name and filter by category, approval date, language, region, and country. In the same way, businesses can find suppliers by choosing the suppliers tab and filtering their searches by the same criteria.

Jack Ma founded the Alibaba.com B2B e-commerce website in 1999. In 1999, it employed only eighteen people but now employs over 22,000 employees worldwide. The company recently broke the $400 billion mark. Its market value accounts for 80% of all online sales in China. Singles’ Day is one of the biggest days of the year and has reportedly generated over $18 billion in sales. The platform connects businesses and wholesalers from China and has nearly 200 affiliates worldwide.

Also Read: Why Should Businesses Sell Services with WooCommerce?

2. Amazon

B2B Ecommerce Website

More business buyers are completing their purchase journeys on Amazon.com. The B2B site now accounts for almost 40% of all B2B purchases. In 2015, only 30% of business buyers completed their purchasing journeys on a distributor’s website. In 2017, the number of buyers who completed their purchasing journeys on Amazon.com was 16%. Several factors have contributed to the increase in business buyers using this site, including its easy-to-use interface, large selection, minimal login requirements, and built-in trust.

A significant advantage of Amazon’s B2B eCommerce platform is that it allows businesses to hit the ground running and develop their online retail and B2B services without investing in personnel or infrastructure. Even if your business is established, this platform can be an excellent option for you. You can launch your eCommerce website in hours and begin selling your products immediately.

A B2B eCommerce website is a popular choice for manufacturers and retailers. The online presence of Amazon has made it a preferred destination for many business buyers and sellers. The B2B marketplace has over 200 million active users. An Amazon seller can launch a thriving business within hours. With a B2B eCommerce website, you can reach a broad audience. By creating a customized product page, you can showcase your products and services to potential customers.

Also Read: WooCommerce Migration

Buddy X

The Bottom Line

A B2B eCommerce Website is a highly-effective online sales channel that offers businesses an impressive customer experience. It features an intuitive design and interactive functionality, making the website user-friendly. Developing an eCommerce platform helps companies reach a wider audience and increase revenue. It also allows businesses to improve customer service and gain insights through data analytics.

Companies can build a better customer-facing system with an eCommerce site and offer flexible payment methods. And the best part is that it’s free to create an account and use it regularly.

Intrestining Reads:

How to Choose a Theme for Your WooCommerce Store

Why is WooCommerce the best ecommerce platform?

How To Optimize Checkout Page On Your E-Commerce Store

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