An Ultimate Guide to Shipping for eCommerce Stores

E-Commerce SEO

A very important aspect of eCommerce stores is shipping. You need to ship all your products properly and within the specified time. Only then will the customers get attracted to your eCommerce store. So, here we are with a few shipping guides that will help you to run your eCommerce store successfully.

First, let us get accustomed to a few important terms related to shipping. 

Shipping carrier:

A shipping carrier is one such company whose job is to physically deliver the product to the respective customers. Few popular shipping carriers include FedEx, USPS and many more.

Shipping methods:

This includes all the options and rates that the customers need to select from the checkout page of your website. The carrier will determine all these options. This will impact your speed of delivery and also your shipping charges.

Shipping fulfilment:

This includes the entire process of delivery. It may include printing labels, determining cost, packaging and so on.

Also Read: Simple Woo Commerce Tips

Few important aspects of shipping:


Here are a few important aspects that must be considered before carrying out shipping operations:

Date:  This refers to the expected date of delivery. This date is determined depending on where exactly the customer lives and whether the customer has opted for express shipping methods.

Weight: The weight and size of the products also impact the shipping cost rate. Shipping carriers charge more for large and heavy products.

Rate: This is the charge that you wish to claim for shipping operations. The charge completely depends on the shipping carrier.

Shipping Options:

shipping option

Given below are a few excellent shipping options for your eCommerce store:

Live rates: You may opt for live rate options for your eCommerce store. The live rates option will calculate your shipping charges based on the distance, size and weight. All these will be synced in a real-time environment by your shipping carrier. Live rates have become an extremely popular choice for customers. This helps to maintain proper transparency with the customers and they will also be able to see the entire range of shipping options available to them.

Table rates: Table rates determine the shipping charges based on certain rules and regulations. Various factors are considered while calculating the shipping charges. Some of these factors include product size, the total number of orders, destination and price. This method provides you with a lot of customization options. Various plugins are available that will help you to calculate the shipping rates seamlessly.

Flat rates: Flat rate is the most simple way of determining the shipping rate. Here, the shipping charges are determined simply by guesswork. No matter what the size and weight of the product are, the shipping charges will remain the same. This is very useful when your customers purchase similar products in large quantities.

Free shipping: Free shipping is something that will always make your customers happy but it can also cause a heavy blow to your profit percentage. So, you can try to include the shipping charges in the product prices itself. You may also try to keep the price of the product low and the shipping charge free. This is especially useful if your main aim is to attract customers and increase your traffic.

Combined shipping options: This is one of the best options available to us. Here, you offer free shipping services to those customers whose total purchase amount meets the minimum requirement. This option does not follow any strict rule. You may decide your shipping charges based on your business needs.

How do you implement these strategies?


These are some of the ways by which you will be able to implement the shipping strategies in your eCommerce portal:

Backup your eCommerce store: You must take a full backup of your eCommerce store to avoid any kind of problem. This will make sure that you do not lose any kind of order information and other valuable data. You will also have to update all your themes and plugins regularly so that they are fully compatible with any new shipping extensions that might be available to you.

Configure the woocommerce options: You need to adjust the shipping option from the WooCommerce settings. The plugin includes all the important features and you need not have to get any extension. You will be able to make changes to the shipping options from the user dashboard. The plugin will automatically determine the shipping rates based on your criteria.

Install extensions: A number of extensions are available that will help you to add extra features like tracking number, shipping rates and many more. You can either purchase these extensions or download them for free.

So, this was all about it. You must be very careful while choosing your shipping strategies. Also, choose those strategies that are meant for the best interest of your customers.

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